GENERATION | Frequency | Type | Place | Quote |
Veteran | One per day in the morning | Long black or cappuccino (usually instant) | Make instant at home but occasionally go out to a café. | “I’m not a connoisseur, I just drink coffee” |
Boomer | Approximately four per day | Mocha Kenya, or latte, or Mug-a-chino. Flat White, Instant Blend 43, Espresso machine… etc | Café/Home/Starbucks/etc | “At home I make the Nescafe pods”… “Well I prefer the coffee bags”… “Instant all the way”… “Out at a café is better”... “No plunger is the way I do it” |
X | None --- Twelve per day | Locally roasted and fair trade | Home espresso machine preferred or local café (NEVER STARBUCKS!) | “We brew it better at home, but if I must go out, I only go to “---“ because it’s the best coffee in town. They match the shots perfectly with the size of the coffee.” |
Y | Socially or to get out of work | Skinny Caramelised Mochachino frappe, double shot with cream and topped with caramel. | This place is the coolest (or most unique) and everyone goes there. | “Why make it yourself? Coffee is a social thing.” |
Z | Two or three per day | Every type as long as it’s organic and I can make it myself. | I brew the best coffees myself so why go anywhere else? | “I started on baby chinos when I was two and have now perfected a double shot, locally roasted organic coffee which I brew on our state of the art coffee machine at home.” |
GENERATION | SUPERLATIVE | EXCLAMATIONS |
Veteran | Splendid/ Pleasant | Jiminy Cricket/Oh my! |
Boomer | Brilliant | Great |
X | Excellent/Perfect | Wow |
Y | Awesome/Rad/Wicked/Sweet/Awesome/ Amazing/etc | OMG/Cool/Awesome/Wow/ |
Z | OMG | OMG |